Hi, SaaS | SaaS Russian 2016 — end
Traditional subjective and expert post about Russian SaaS — 2016. In 2016 I have fought with roaming and won, and SaaS saw "one eye" and that's what I saw.
the
Offer
Offer cloud services through the roof. In 2016, respected the startpack.ru 552 added service. SaaS has ceased to be something confusing for consumers.
I recall that in my chart the Cloud Computing Hype cycle (maturity of cloud technology) for 2015, Gartner put SaaS to the point of Plateau of Productivity plateau of productivity and this is the final stage of development where technology is used everywhere.
According bcsg.com 60% of SMB companies are already using SaaS and 78% of respondents plan to buy SaaS in 2017. Are indicators of a survey of 600 companies and I think metrics can be projected on the Russian market with some minor reduction factor. UPD — Reduction coeff t use it is something like 0.8 in comparison with the current survey on the website iksmedia.ru. In a rather conservative segment of medicine for our research (Dentalcloud) 60% of dentists are already using cloud services and is the most popular service, the "Google Forms".
the
Trends
Most of the software companies is understandable approaches to development — development platform (1C) or API and integration. An interesting case of the year — the Russian market is seeing vendors integrations. For example, the micro service integration UniSender and Bitrix24 Pinall said integration as an independent product and says thousands of installations.
Global API example-service SaaS — Enrichment API, which is interesting from the point of view of the implementation of the API, you can use it without programming skills. The essence of the service is not obvious from the point of view of the value of search, collection and addition of data about a contact everywhere.
In the past year it has become obvious that the development of niche stories. So for the 2015-2016 year in the segment of automation of dentistry, where I play with DentalTap 5 new players. At the same time, the traditional segment leaders until now, not really in a hurry to go to the cloud, which is very strange.
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Beginners
2016 was not without surprises — the global market for tight integration with Google services went to organize work processes Kanbanchi, which develops Saratov web Studio Lar Team. The application is used 165 thousand people and it has been developed on the API for Google Drive. Well, the truth!
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Large
At the end of 2015 Parallels split and partially sold to Ingram Micro. The Odin product Service Automation steel box, focused on building private cloud. Together with this reversal ended the story with a series of attempts at the construction of banks and operators of SaaS-marketplace, as it Parallles was the main driver of such construction in the Russian market.
Now the big players play in the field BPaaS — Rostelecom entire year actively promoted at events such their service. The national cloud platform O7 enriched range of virtual infrastructure and SaaS not something new appeared.
Bili in 2016 was created and in February 2017 launched a bundle of cloud services for business. Some cloud stakeholders call step real unified communications, but in my opinion — the "perfect bundle" will break on the needs of the micro business and competing independent services. Will the approach to build the proposal around core values — mobile connections will show the time and look.
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Opinion
As usual, I invited the best cloud fellow players of the market, which is perfectly demonstrated by the events and trends in SaaS in 2016.
Katerina Kostereva
CEO Terrasoft
According IDС SaaS is growing 5 times faster than traditional market. According to Gartner forecasts this year in the world rise by 20% in comparison with the previous period, and this trend will continue the next 3-5 years. According to our observations, Russian SaaS market does not lag behind global trends, and this year even a little ahead of them, showing a growth of more than 25%. Dynamics of growth of sales of cloud services Terrasoft only confirms these trends.
In addition, the cloud market is affected by the enormous development of the technologies themselves. Intelligent business processes, tools, predictive Analytics, integration with IoT, big data — all of these technologies require powerful computing resources and the ability to quickly scale to meet today's constantly increasing demands of the business. Of course, the support of the necessary infrastructure locally can only afford the largest enterprises. While the cloud provides the company with the right resources, removing a headache in terms of performance and availability of servers, security, speed and many other similar questions.
Anton Salov
The organizing Committee of the Russian Cloud Computing Professional Association
If we talk about 2016, the year overall was a success. The increase amounted to about 30%. Actively growing traditional segments — applications for communications and collaboration, as well as colaboratori segment. BPaaS moved the SaaS market and it is difficult to assess where there is a earnings of cloud software, and business and processes built around and based on cloud.
Office 365 has actively strengthened its position and gained audience canibalismo-office (on-Premise) infrastructure business. Its import-substituting an alternative — Maiofis, is also pleased with the number of high-profile releases and projects + announcement of hosting Servers.ru (by the way like the first and only SaaS). Not to mention the consolidation of many relatively successful SaaS projects around 1S: the "megaplan", Memused and Umi added AmoCRM. She surpassed the "overt" marketing "Megaplan" of the past, in terms of drama and scale. Conference stadiums and industry phone pranks potential customers may not bring new customers to the expected size, but the attention of Boris Nuraliev definitely attracted.
Askar Rahimberdiev
CEO Moysklad
In my field (automation) in 2016, the trends were set by the state. Retail is now required to connect to yegais (if selling alcohol) or so-called Chubais (fur coats). 1 September 2016 launched the most massive government project — translation of all the banks online. It is important that all these government systems operate in the cloud. In the end, for the 2017-2018 almost all outlets will need to connect to the Internet. Thus, the state forced way let one of the obstacles to the spread of clouds — the need online. Now online has become legally mandatory.
Andrey Kolesov
Journalist PCWeek
Asked Andrew to comment on the "SaaS and the State", but he posted the opinion on his blog (full version). In thesis the same
In fact, a core aspect of cloud is the regulation of relations between consumer and provider. Here, indeed, there are issues which existing legislation is not very described. We need new regulations, waiting for their final examinations who need to work "under the law". And these acts no.
Let me remind you that the Ministry of communications another year or two (or three?) prepared the "cloud law" (for gosov), but as far as I know, as there was no and no.
Regulatory requirements – this is important for the public sector. Efficiency, etc. – is already deep secondary. What is visible of the problem.
1. Today is actually the regulatory requirements of the foreign cloud cut off from the public sector. Even if prohibitions explicitly do not, all understand that foreign stuff is not a modern trend, and even think is not necessary.
2. "Burned by water, blowing on the water". The analogy with the Western cloud machine applies to domestic – better with this no contact. Even if no formal prohibitions.
Alexey Fedorov
CEO startpack.ru
The use of SaaS in the work becomes routine. Users do not need the classic arguments about the benefits of a cloud approach, their attention shifted to the study of consumer properties of products and the reasons why you should stay in your current service or why you should change it to another. Trend 2016 steel SaaS solution for corporate chat rooms and bots. Bots will continue to evolve in the direction of artificial intelligence. Their development will be in demand in the corporate helpdesk, customer support, personal assistants and Concierge services.
The market is saturated with services that solve generic tasks that are not related to a specific industry: CRM, task management, cloud storage. In each category had their elusive leaders, while the total weight is difficult to distinguish one service from another — the possibilities are identical. Stand out or compete in such an environment is impossible, so there are more and more services dedicated to specific business sectors: CRM for dental clinic, task management for a courier company, etc.
The direction of specialization will develop deeper, down to the atomic app-s that are created by teams of 2-3 people, SaaS-ons and add-ins, and even just the bare API. The strategy of Mobile First SaaS will also affect specialization, availability of a mobile app that copies the features of the web version of the service is not enough, mobile versions of services will be to expand the functional capabilities of mobile devices. Specialization of services is a consequence of the growth of the SaaS market, where the only way of survival is becoming a blue ocean strategy.
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Content
For a Mature business it's going great, "the Days of CRM" from Terrasofв — a lot of new client cases, and a few outright pop.
I can not mention the startpack.ru , which helps users to compare SaaS solutions and hope that colleagues transformerait pad into something bigger and a second platform, created by the enthusiasm of the author — a personal blog debaka.ru, which can be free to write a review about your service.
From the new "Digital vertex" forum — another initiative of the company 1S, Academy of national economy under the RF President and Mail.ru. The format is familiar and is dominated by yellow color. The event is a contest without prizes.
The Russian unified register of programs for electronic computers and databases. I finally realized what the registry is different from the catalog. In the categorization, i.e. gaining "SaaS" and get the expected result. While this is not a directory, around which or anything interesting happens.
Looking at 2017 with optimism!
→ 2015
→ Review 2014
Previous publications of the author:
→ Habrahabr
→ Geektimes
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