How to maintain the channel in the Telegram c 20 000 subscribers? Interview with the Creator of All-in-One Person

In my channel All-in-One Person Konstantin Dokuchaev says the interesting services and programs that are designed to simplify our lives. Often posts discounts on cool stuff or talks about tips and tricks for setting up. More about this in an interview with the author.

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How did channel All-in-One Person?

The channel has been added on the basis of my site. It was just a autoposting from RSS first bot, and then into the channel.

Like a real oldfag ' 90s, I consume articles via RSS, not tapes in social networks. So I in the morning at Breakfast and throughout the day reviewing the tape, and if I see something suitable for the channel, preparing the post. 90% of the content I plan on it in the morning before work, and the posts are published automatically throughout the day.



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What content to post, and whether the audience like 5 posts a day?

Audience with the number of posts can not cope, of course. This is the main feature of my channel and his problem. Per day makes about 5 posts, and the coverage of a single publication reaches approximately 8000 hits, when the channel more than 23,000 subscribers. My channel is a directory, and a read channel every few days or less. The content is clearly structured by tags, and you can always find your desired service or program.

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Best and worst posts of the channel

The first post, where I expressed my opinion on the topic of blocking Telegram and advised methods of protection, tripostal Nesigur, post scored a record 60 thousand views:



In second time I decided to make a joke on this topic. Apparently, it was too difficult, and I unsubscribed 500 people:



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do I Need a team to work with the channel to 20,000 subscribers?

In 99% of cases, everything you see is made by me. However, part of the site and channel I could no longer cope alone, but automate failed. Now there are five of us, including me.

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• My girlfriend makes pictures to attract attention;
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• Ibrahim Salaam writes to me all the advertising posts. By the way, he also has a cool channel about medicine;
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• Another person helping me with the posts about iOS and Mac. If you see a post on this topic, 90% is his handiwork;
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• Is the editor-freelancer with exchange text.ru. It simply checks the text for the site errors.

How to gain 20,000 subscribers?

To gain subscribers is easy if you have the money and to choose the right advertising platform. If there is no money, but there is a super cool content type, the audience more difficult. Still, the Telegram is such a platform where without ads it's hard to tell about yourself to a potential audience. So it is financial to invest in your channel, if you want rapid growth.

First audience you can recruit amongst your friends, then go directories and small channels related subjects. And gradually increase the pace of development.

Very well help the publication in the media (paid and not). Free publish hope it is not necessary if your channel techno-themed or some other narrow. About you will not tell on every corner, if your theme doesn't Kaipova and you are not the original source.

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How to choose an advertising site?

To select the channels to promote is a very difficult task. And now it becomes even harder than before. This year on the Telegram drew the attention of the owners of the pages of Vkontakte. If earlier the problem was not to get on “Uzbekistan” channel (the audience for these channels is poorly monetized), to run into the bots, now still need to bypass the channels are clones of the public. Their owners are copying the content from the pages of books or something. They buy traffic indiscriminately and in a couple of weeks go to the top.
Author channels with the tested content as it was a bit, and left. Some of them only a few thousand subscribers. And to find such channels is often difficult.

Many channels that are in the top, artificially stranded by different methods. And to distinguish between such channels is possible only on the basis of their experience and knowledge of domestic cuisine Telegram.



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“On the promotion goes from 50 to 100 thousand rubles per month”

Initially, this amount was divided into ten sites. Now almost the entire amount goes to two or three ads. Accordingly, the impact of these sites is expected above.

The cost of the subscriber greatly depends on the topic of your channel and the quality of the audience you want to attract. More recently, the subscriber I get 10-15 rubles. But in big TV subscribers to attract more complicated. And now I am guided by 20-30 rubles.

Other costs of the channel's editing. Approximately 10 thousand a week.

Services to work on the content, domain, hosting etc — it's technical needs. Even 5-10 thousand a year.

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How to promote Telegram-channel free?

Many authors no money for promotion. Therefore, there is such a thing as mutual PR. When two channels talk to each other for free. I am the same way, scored the bulk of their audience. When a stable advertising revenue, it became easier to buy post on the site.

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Tools for working with Telegram-channels

To work on the channel I use several tools:

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• KUKU.io — for posting and viewing the content of the plan;
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• Trello for the organization of work on the advertising and promotional content;
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• Telegram Analytics for analysis.
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• Google Analytics

With bots I can't be friends. Even popular bots often do not work or make “gaffes”. For example, the popular bot Controller often publishes posts not during or immediately after the pack.

To deal with those who my audience helps me website. In Telegram there is no Analytics other than Google Forms or bots-questionnaires. But members read my website, and I know all about them, thanks to Google Analytics.



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How much channel All-in-one Person?

The cost of the channel you want and the price that you can actually get two different numbers. I like the following formula calculate the cost of channel: advertising revenue for the year + premium for the brand.

It does not matter the number of subscribers in the channel, if the channel is not income. But acquiring the channel will be difficult to keep the bar income, as did the author. If my channel will buy it, I don't think it will drive how I do it. Therefore is will be trouble.

Based on the formula above, I'm willing to hear an offer to sell the channel at the figure of two million rubles (you can pick up a calculator and calculate income).

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Conclusions:

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• About your channel, will not tell “on every corner”, if your theme doesn't Kaipova and you are not the original source.
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• to Gain subscribers is easy if you have the money and to choose the right advertising platform.
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• A top wound channels, and to understand them without experience is difficult.
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• Free to move the channel using mutual PR and repost major channels.
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• Tools for Telegram KUKU.io (autoposting), Telegram Analytics, Trello (organization of work)
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• value of the channel can be calculated from the formula: ad revenue for the year + premium for the brand.

Article based on information from habrahabr.ru