The practice of application of semantic markup
recently in the seo world, the use of microdata (semantic markup) for different purposes is becoming more and more popular. Although the data markup began to be used a few years ago, we are now seeing active development both in Yandex and in Google. Proof a recent publication in a blog of Yandex for webmasters: and "Product snippets for the online shop".
Google is also engaged in this direction, an example being the revision of snippets in the main results, which further will be discussed in this publication.
the
The main purpose of microdata is to provide a structured data search system on goods/services or any other material posted on the page. Using semantic markup to identify important information on the page, to differentiate and organize content by type. It's easy to understand search engines, they provide the user with exactly the information on page that you want.
Each data markup has its own dictionary (a database of various teams, classes, subclasses), which she understands and is able to properly handle. Dictionaries is quite extensive, but the entire library can be found on specialized sites (the article includes links to libraries for most popular).
the (2014)
Consider the basic types of semantic markup:
1. Open Graf
2. Data Vocabulary
3. Schema.org
4. UTF characters
the
Open Graf is used for the creation of informative links for transmission in social networks. That is, it is possible to enter the desired text and image that users click on like and spread your content in the most presentable form.
Initially Open Graf was created for Facebook, but now the data markup to support a social network.
At CMS Word Press, there are free plugin for markup Open Graf on the pages of the website. Many of the leading seo bloggers are Open Graf. Here is one such example. Informative content is displayed when you click on the page:
Full guidelines for use can be found on the Yandex website.
the
Data Vocabulary, far from leading markup and is used much less frequently than its similar brethren, but, in my opinion, this is one of the best in its class (especially for Google), as it allows you to really highlight a snippet in the background of konkurety.
Organic link in Google stands out as the results have information about prices for the goods:
In my opinion, this is another way to increase the CTR of links on the search. Serious drawback that Yandex this markup does not understand.
Now the development of the Data Vocabulary is suspended, as all efforts are focused on Schema.org , but until now Google understands this markup well and handles it.
Full guide for Data Vocabulary.
the
The most common micro-markings, about which there is a lot of information in the blog Yandex. I would like to especially highlight its application to commercial seo:
a) page Layout – Contact us for a commercial site (rules for filling in the blog Yandex):
b) commodity snippets markup for the store, which was introduced in late 2014.
The user is given a summary of the parameters of the product and its set price:
In order to view the data markup as a search robot Yandex recommend to use validator micro markup.
Detailed guide to use Schema org.
the
UTF characters (★ ☒ ) are not data markup as such, but in General terms seo have the same goal, that of semantic markup to increase the CTR of links on the search. So we have to consider it in this publikacii.
The logic is simple: use short description (preferably no more than 160 characters) and add any UTF characters, which will improve the attractiveness of the link. Today there are more than 100 different characters.
According to my research, Google in 85% of cases processes the data symbols. Yandex makes it very rare, but if you manage to get such an attractive snippet, CTR begins to grow, especially for the 1st page of issue. This is a huge bonus on the competition.
For example, for the query “led chandelier” all of the sites of the TOP 3 in Google use UTF characters:
Semantic markup is a promising direction. In this publication was considered its use for commercial seo — namely for lifting CTR links in organic search. There are no recesses in the details of the code and the ready-made examples, in the form in which the user sees, and which actually work in practice.
If the topic is really interesting, detailed use of a specific format you can easily explore by clicking on the links above.
Article based on information from habrahabr.ru
Google is also engaged in this direction, an example being the revision of snippets in the main results, which further will be discussed in this publication.
the
the Purpose of semantic markup
The main purpose of microdata is to provide a structured data search system on goods/services or any other material posted on the page. Using semantic markup to identify important information on the page, to differentiate and organize content by type. It's easy to understand search engines, they provide the user with exactly the information on page that you want.
Each data markup has its own dictionary (a database of various teams, classes, subclasses), which she understands and is able to properly handle. Dictionaries is quite extensive, but the entire library can be found on specialized sites (the article includes links to libraries for most popular).
the (2014)
Consider the basic types of semantic markup:
1. Open Graf
2. Data Vocabulary
3. Schema.org
4. UTF characters
the
1. Open Graf
Open Graf is used for the creation of informative links for transmission in social networks. That is, it is possible to enter the desired text and image that users click on like and spread your content in the most presentable form.
Initially Open Graf was created for Facebook, but now the data markup to support a social network.
At CMS Word Press, there are free plugin for markup Open Graf on the pages of the website. Many of the leading seo bloggers are Open Graf. Here is one such example. Informative content is displayed when you click on the page:
Full guidelines for use can be found on the Yandex website.
the
2. Data Vocabulary
Data Vocabulary, far from leading markup and is used much less frequently than its similar brethren, but, in my opinion, this is one of the best in its class (especially for Google), as it allows you to really highlight a snippet in the background of konkurety.
Organic link in Google stands out as the results have information about prices for the goods:
In my opinion, this is another way to increase the CTR of links on the search. Serious drawback that Yandex this markup does not understand.
Now the development of the Data Vocabulary is suspended, as all efforts are focused on Schema.org , but until now Google understands this markup well and handles it.
Full guide for Data Vocabulary.
the
3. Schema org
The most common micro-markings, about which there is a lot of information in the blog Yandex. I would like to especially highlight its application to commercial seo:
a) page Layout – Contact us for a commercial site (rules for filling in the blog Yandex):
b) commodity snippets markup for the store, which was introduced in late 2014.
The user is given a summary of the parameters of the product and its set price:
In order to view the data markup as a search robot Yandex recommend to use validator micro markup.
Detailed guide to use Schema org.
the
4. UTF characters
UTF characters (★ ☒ ) are not data markup as such, but in General terms seo have the same goal, that of semantic markup to increase the CTR of links on the search. So we have to consider it in this publikacii.
The logic is simple: use short description (preferably no more than 160 characters) and add any UTF characters, which will improve the attractiveness of the link. Today there are more than 100 different characters.
According to my research, Google in 85% of cases processes the data symbols. Yandex makes it very rare, but if you manage to get such an attractive snippet, CTR begins to grow, especially for the 1st page of issue. This is a huge bonus on the competition.
For example, for the query “led chandelier” all of the sites of the TOP 3 in Google use UTF characters:
Semantic markup is a promising direction. In this publication was considered its use for commercial seo — namely for lifting CTR links in organic search. There are no recesses in the details of the code and the ready-made examples, in the form in which the user sees, and which actually work in practice.
If the topic is really interesting, detailed use of a specific format you can easily explore by clicking on the links above.
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